Why People Hate Newsletter Popups & Should We Really Use Them?

Emre Elbeyoglu
4 min readJul 17, 2019

Today we see thousands of other websites asking for our email addresses and to be honest, most people hate them.

In this article, we’re talking about the prejudices of newsletter popups and the reasons behind it. We’ll be covering some TIPS for you to achieve your display ads through popups.

Actually, people have the right about their prejudices on popups because firms, business owners and brands don’t use popup display ads in a proper way.

I’ve always mentioned the benefits of popups in my contents. In this case, I’ve mentioned something more.

“As long as they’re used in a productive manner, they’re beneficial!”

Imagine that you’re having fun with a friend of yours on weekend.

While walking on the streets you see a cute coffee shop and you can actually smell the beautiful air mixed with that coffee with brandy.

Suddenly, you decide to get in and grab a cup of coffee for both of you! You enter the shop and thinking about getting a slice of cake. You approach for a closer look, and, just as you’re getting interested…….the coffee shop associate appears between you and cakes and says:

  • “Hey there, wouldn’t you like to be notified weekly of our special coffee beans and types of desserts? Become part of our coffee shop now by filling out your email address here. If you don’t want to subscribe to our coffee shop, I’ll leave or worse, you can’t actually buy a piece of sh*t “

What kind of an experience here I’m getting??

Yes, it’s similar. I described the way you feel in your real life with those irritating popups.

That’s why people are so aggressive on popup services.

Try to think about it. Are you taking care of your leads, your subscribers, your email list, your sales conversions, or all of them?

I mean, all together with a balance.

If your answer is yes, then you should keep on reading this article.

Don’t bother people with your irritating messages over and over again.

but it needs to be done right…

Pick the Right Time

Timing is everything.

Do care about timing, it will save your business and help you build a trust.

Give some time to your website visitors. Let them understand your services and products.

Don’t use poorly executed popup such as the one that triggers the moment a website visitors arrive at a homepage.

I mean, this is meaningless when you consider that those people haven’t had a chance to see whether they like any of your products. It’s not the right time for asking and you’re asking to hand over their email addresses. It’s annoying… It’s not helpful to your conversion rate.

If you want to use this service, pick the right methods.

For example, in PopupSmart you can build your popups and set some rules for displaying.

You may choose to show your popups,

  • after visitors spend x minutes later on a specific page of your website,
  • after scrolling %x down on landing page or after x inactivity time,
  • before leaving your website.

No matter how you set your rules, please avoid showing popups once a visitor enters your website.

Mind Your Language

Another “absolute must” point of using popups effectively is to be careful about your language. People get tired of feeling like the one who must buy some things from you.

They don’t need that, if you provide something valuable, they’ll eventually come again, check it out and buy your product. You don’t have to yell at them through popups with irritating sales language.

Be cool, don’t disturb them. Kindly ask for their email address by providing something valuable. Check this point in my previous article to get details about this case.

Be Unique

Personally, I get tired of seeing the same kind of popup display ads around the web. There is nothing attractive on that guys. Please, look at it and think about it.

Why not being Creative?

We’re talking about your business, take these TIPS for your conversion rates.

For example, I really don’t care about the exact numbers…

I do care about, returning visitors, engaging people, consumers interested in my service. Cause I need them, I need to build a transactional relationship with them. That’s why I definitely mention the importance of customizing.

Customize Everything for Your Customers

Try to solve a real problem or provide a real value. Otherwise, people don’t care about your ordinary, boring and old-fashioned popup displays.

Maybe we shouldn’t judge a book by its cover, but that’s what we do all, in today’s digital world!!

We’re in a hurry…

People don’t have time to wait for your popup to get disappeared. In other words, should they believe it will worth their time in terms of your products and services?

Think about it….

Pop-ups Work

PopupSmart users collected 10,215,431 email addresses with Newsletter Popups in less than a year. Obviously, they can use this data to grow their businesses.

For example, exit-intent popups and full-screen popups work better. As long as they’re built by a provoking headline, powerful call-to-action message, creative images, and a great giveaway…

It’s reasonable, isn’t it?

Example Statistics

Have a look at this statistics of our popup services.

As one of the largest travertine, marble, and limestone providers in the USA, Sefa Stone started its operations in 1996 in Turkey and expanded them to the USA in 2006. Sefa Stone’s customers were having trouble with how to measure the size of the products as well as the installation process.

In this case, we provide PopupSmart’s advanced popups to help them increase their conversion rates.

We boost their conversion rate with communication support line popups. We had shown an exit-intent popup to 20.300 people and received 1.006 opt-in form after a month.

They had %38 sales conversion which means 382,28 sales after a month. If you know how to make it better, you can make your conversion rates skyrocketed!

So, as long as you have a wise choice for popup services, especially in newsletter popups, getting results is just that easy…